Three Sub-Platforms. One Data Layer.
Counter OS integrates role-based command modules, deep analytical retail insights, and precise incentive engines into a single synchronized system for distribution networks.
Command Centre: HQ Dashboard
Every role in your enterprise sees a dedicated, action-oriented version of the dashboard tailored specifically to their scope and responsibilities.
National / HQ Leadership
Monitors overall network sales, regional target performance, category-level growth, fraud exposure, and reward burn rates at a macro level.
Regional / Zone Head
Drills down to district-by-district performance, top/bottom regional stores, campaign effectiveness, and local fraud hotspots.
Area / Territory Manager
Reviews individual partner health profiles, credits/exposures, and gets automated dead-stock and account churn risk warnings.
Field Agent / Sales Rep
Sees daily prioritized partner lists to visit, targets, visit logs, and automated talking points for each shop counter.
Super Admin
Full control over configurations, role allocations, security parameters, system logs, and integration points.
Role-Based Distribution
Deep Retail Intelligence
Eight specialized analytical modules operating in sync to track network density, partner loyalty, stock margins, and prevent system fraud.
Network Overview
Live geo-heatmap of your entire dealer network. Color-coded partner activity with real-time KPI card updates.
Partner Segmentation
Dynamically maps accounts into High Performers, Growth, Stable, At Risk, and Churned segments for targeted win-back plans.
Partner Profiles
A 360-degree digital profile of any store counter — transaction history, category mix, wallet balance, and trust status.
SKU Intelligence
Track brand distribution velocity, cross-sell rates, fast-moving items, and flags dead stock before returns occur.
Geographic Coverage
Density maps showing covered vs uncovered villages. The Opportunity Index flags high-value empty territories.
Partner Trust Score
A weighted 0-100 score built from payment discipline, order consistency, credit utilization, and transaction verification quality.
Behaviour Analytics
Tracks order frequency, time of transactions, campaign response trends, and highlights loyalty-dependent stores.
Fraud & Verification
Real-time verification metrics and fraud alerts. Identifies duplicate claims, fake locations, and reward abuse instantly.
ROI Sensitivity Slabs
| Scenario | Budget | Proj. Revenue | Est. ROI |
|---|---|---|---|
| No Program | ₹0 | ₹0 | — |
| Conservative | ₹15 L | ₹1.32 Cr | 1.76x |
| Recommended | ₹28.6 L | ₹3.24 Cr | 2.27x |
| Maximum | ₹50 L | ₹5.08 Cr | 2.38x |
Sales & Incentive Engines
Plan campaigns via the ROI Simulator before spending a single rupee, track real-time redemptions, and view dynamic partner leaderboards.
Sales Performance
Granular daily transaction trend comparison (current vs last period) filtered by region, territory, and product categories.
Incentive Programs
Launch, monitor, and optimize volume-based or product-focused campaigns. Tracks budget utilization in real time.
Loyalty & Points
Manages member acquisition, points issued/redeemed, and provides a 90-day points expiry forecast for active campaigns.
Leaderboards
Generates healthy competition by ranking top-performing store reps, regional teams, and individual store locations.
ROI Simulator
Model financial impact before launching campaigns. Simulates incremental revenue, net profits, and margins.